About the Concept
To The People is a curated retail and community activation created to spotlight emerging and established brands. We partner with small businesses, independent makers, and culture-forward designers to bring new life to underutilized spaces and celebrate local creativity.
Our activations range from seasonal indoor pop-up retail to open-air markets, with a focus on thoughtful curation, storytelling, and an elevated vendor experience.
COMING SOON: FEBRUARY 2026
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COMING SOON: FEBRUARY 2026 〰️
Experiential Retail
A highly curated micro-retail experience featuring emerging brands, legacy makers, and mission-driven businesses. These retail collectives transform underutilized space into a discovery-driven boutique environment designed to spark foot traffic, showcase local talent, and reveal the leasing potential of vacant units. Every edition is intentionally edited, visually cohesive, and shaped by the neighborhood it serves.
Marketplace Moments
High-energy weekend and night markets designed to bring cultural vibrancy and consistent movement to a property. Our marketplaces feature a broader lineup of vendors, seasonal themes, and fresh talent each time—creating repeat visitation, social buzz, and meaningful touchpoints for residents, shoppers, and visitors. These activations infuse a property with excitement while driving measurable economic and community impact.
Culture + Community
The cultural layer that elevates every To The People activation. This includes artist spotlights, chef and maker demos, tastings, live performances, and creative and business education. These touchpoints deepen community connection, support ESG and placemaking goals, and give properties an identity that feels intentional, inclusive, and alive.