More than a makeover. It’s a movement.

Design by Culture is an upcoming docuseries that transforms small businesses by transforming their spaces—blending high-impact design with real-world entrepreneurship and deeply personal storytelling. Each episode follows host Amberly Washington and her team of commercial real estate experts as they partner with underrepresented business owners to reimagine their storefronts, unlocking new potential through renovation, strategy, and community-rooted placemaking. With every makeover, the series reveals how physical space can change not just a business—but a life, a legacy, and the culture of a neighborhood.

What the Show Covers

  • A deeper look into the lived experiences behind overlooked or under-supported spaces

  • Spatial challenges—from leasing and location to visibility and design

  • Creative and commercial tools used to reimagine and reframe the space

  • A final reveal that reflects both beauty and utility

Why It Matters

Design by Culture challenges the idea that aesthetics alone make a space work. It’s about identity-driven transformation—bringing function, visibility, and belonging to people and places that deserve more than just exposure. It’s real estate with empathy. It’s design with intention.

Structure & Format

  • Hosted by Amberly Washington

  • Each episode is approx. 45 minutes via a network or streaming service

  • Filmed on location in spaces that reflect local identity and community roots, starting in Los Angeles for Season 1

  • Shared across YouTube, Instagram, and TikTok

Who It's For

  • Viewers interested in creative entrepreneurship, real estate, and design

  • Founders, small business owners, and community leaders

  • Industry partners, sponsors, and platforms seeking values-aligned content

  • Anyone who’s ever tried to “make space” in a system not built for them

Want to Collaborate?

We’re currently in development for our first season and are open to strategic partners, sponsors, and future feature nominations. If you’d like to nominate a space or inquire about sponsorships or partnerships, give us a buzz below.